In the stats section of a user's profile, there will be separate counts for views and searches.
Views are how many times a profile has been clicked into. Below is how your screen will look when a profile receives a view.
Impressions are how many times a profile has been seen on a directory page while a user is searching and or using the filters. Below is how your screen will look when it receives an impression:
Pro Tip: You can increase the amount of impressions and views your profile receives by signing up for a membership. The higher your membership, the higher your profile will rank in the director.